What I need to know before buying diamonds or diamond jewelry

The rule of the 4C’s.

There are four variables for everybody who likes to buy diamonds or diamonds jewelry and watches: Carat, Color, Clarity and Cut. COST is determined by these four variables.

Be careful where you are buying your diamonds. Diamonds can be a simple present for the dearest ones in your family, but also can be a sound and long term investment. When you buy diamonds to ask for a certified diamonds is a MUST. Uncertified diamonds can not be that worthy or the quality can be lower. The name and reputation of the laboratory which is certifying the diamonds is also important. The most famous and most reputable certification laboratory for the diamonds is GIA. GIA stand for Gemological Institute of America. GIA is running the business in terms of providing a methodology how to compare and to classify diamonds but also suppliers, dealers and jewelers. So GIA is not only a laboratory but also is the world biggest authority for diamonds and other precious gems. Appraisal by G.G. is different than GIA GTL which is just a report by the graduate of the GIA School.

The other thing you need to know is a Rap Sheet, which is Standard report of Diamond prices. This is a price list of the wholesale diamonds on the market. Of course there are market fluctuations so the Rap Sheet is not that important if you shop single diamond or a piece of diamond jewelry. The best way to shop for a decent diamond is to buy a certified diamond. Do not shop for brand names. Just check the 4C and buy the certified diamond with a highest 4C.