Shopping for a Diamonds

Where to start?

Place.

If you are out on the market for a diamonds and you really like to have some good deal I will recommend to start with a place of buying. This is very important because the established brand name jewelery shops can go with crazy 200% overhead. So if you like to buy your next diamond jewelery in the most expensive city neighborhood and pay for the reception area, expensive carpets and nice receptionist be my guest. This can be a beautiful experience (and you can have it without buying;-)) if you can afford it and you are ready to spend a couple of thousand dollars more for the same product you can find on internet.
How to buy diamonds on Internet? Is it safe?

Quality of the Diamond

Diamonds quality is set bu the 4C rule.
Carat weight, Cut, Clarity and Color. If you like to brag around your neighborhood with the size of your diamond, you need to go with a carat weight as your main concern and not to worry about the other three properties of the diamond. This is very important for the wedding or engagement rings. The bigger the stone (or stones) the more happy your mother in law will be. Probably she is not a diamond expert and like 99.999% of the people in the world she can not tell the difference between colorless and near colorless diamond or know the difference between perfect cut and shallow cut.
If you like to invest in diamonds I recommend to buy smaller diamonds with smaller carat weight and take care for the color, clarity and cut.

One piece or more

One diamond of the let say 1 carat is much, much more expensive than 4 diamonds each with a weight of 0.25 carats. So you might like to consider a 3 of 4 smaller diamonds in your ring than one solitary with a same quality and carat weight.

Type of setting

Most popular settings are settings made of platinum, yellow and white gold. Gold can be cheaper than platinum more than 60% so you can have more money to spend on the diamonds if you choose gold instead of platinum.

Shape of the diamonds

Shallow diamonds are bigger in diameter than diamonds with a normal cut. Also pear, marquises and oval diamonds appear bigger than diamonds with other designs.

I hope my thinking was helpful and you will be happy with your diamond shopping.